Digital Marketing Manager
Location: Seattle, WA
Accepting applications until May 8th, 2019

SPCA International is a small but mighty team of non-profit professionals improving the lives of animals, and the humans who love them, through innovative programs and partnerships. From rescuing dogs for U.S. soldiers deployed in Syria to building partnerships in advance of the Olympic Games to running trap, neuter and release (TNR) clinics in Chernobyl Nuclear Exclusion Zone – SPCAI has made a positive impact for animals in over 70 countries. As a relatively young non-profit headquartered in New York City, SPCAI has grown exponentially since its founding and aims to continue that trend with the opening of a new West Coast office in Seattle and a website redesign this year. 

We are looking for a Digital Marketing Strategist to join our Seattle team and bring our digital communications to the next level. This new position will be responsible for multiple projects that engage supporters and drive revenue through digital communication channels such as email, web and social.

Our team needs a driven, passionate, strategic innovator who keeps an eye on the details while pushing forward. This is a great opportunity to grow in a small team, nurture your own projects, own your results and see your tangible impact.

You will work daily with the Director of Marketing and Communications, Content and Digital Media Coordinator and a copywriter while having regular access to designers, web developers and video editors. We are a dynamic and nimble team, constantly iterating and improving. We don’t get bogged down in process and encourage each other to take an idea and run with it.

SPCA International is committed to building and maintaining an inclusive and diverse staff. We encourage all people to apply regardless of gender, race, religion, national origin, disability and age.

You Should Be Excited to Apply If

  • You have a deep desire to do work that matters and be appreciated for your part in a greater system.
  • You’re a creative and engaged employee who loves to execute your own ideas and then test and iterate to optimize performance.
  • Obsessed with KPIs and performance metrics.
  • Uncomfortable with unfinished work and prefer to get things done ahead of schedule rather than wait to the last minute.
  • You’re excited by new technology and how it can be used to do good in the world.
  • You aren’t afraid to learn new systems or propose radical systems change to improve efficiency.
  • You enjoy storytelling in visual and written mediums – especially about animals.
  • You read, listen or watch the news almost daily and enjoy engaging with causes and friends on social media.
  • You love animals and have a passion for homeless dogs and cats.
  • You are high impact and low-ego. You are kind to both yourself and to others.

Key Responsibilities

Email Marketing
- Conceptualize, propose and developed new automated communications strategies to build relationships, engage supporters and increase revenue.
- Own the monthly recurring donor population and shower them with gratitude and joyful impact stories.
- Review all running email automation streams and propose changes. Then implement the updates.

Digital Marketing
- Monitor and improve Google AdWords and Facebook advertising creative.
- Scrutinize website traffic and develop benchmark KPIs using Google Analytics.
- Develop the Action Center on with new and timely actions for supporters to take like petitions, surveys and advocacy actions.

New Project Development
- SMS and chatbot channel development.
- Peer-to-peer fundraising platform launch.
- Corporate partnership research and development.

Required Skills and Experience

  • 3-5 years of experience in relevant roles in the corporate or non-profit sectors
  • Familiarity with email, content and social media marketing
  • Experience with marketing automation and CRM tools such as Salesforce, Pardot and Marketo
  • Strong written and verbal communication skills, including copywriting and editing
  • Strong project management, multitasking, and decision-making skills
  • Metrics-driven marketing mindset
  • Demonstrated success building relationships with team members and superiors

Bonus Skills We’d Be Excited to Hear About

  • Fundraising experience
  • Corporate marketing experience
  • Understanding or experience working with chatbot apps
  • International travel experience
  • Multi-lingual
  • Professional, volunteer or educational experience in animal care
  • Video production
  • Photoshop
  • Corporate and non-profit partnership management
  • Political, advocacy or campaign experience
  • Familiarity with animal welfare issues

Some of the Benefits of Working for SPCA International

  • Flexible work schedule with great work/life balance.
  • Excellent medical benefits begin just 3 months after employment - fully covered health, dental & vision for the employee, and generous coverage for your children.
  • Paid family leave.
  • Retirement account with 3% match after 6 months of employment.
  • Generous time off - 2 weeks of vacation, plus 14 paid holidays and ½ day Fridays all summer long.
  • International travel opportunities, but not required if you prefer to stay home.

40 hours a week salaried position. SPCA International offers an inspiring, collaborative, family-friendly working environment that values flexibility and professional development for staff. The SPCA International Seattle office is located in West Seattle.

Salary Range

$50,000-$55,000 annually

To Apply

Please follow these instructions to apply for the position: 

1. A short cover letter including answers to the following questions:

  • What stood out to you most in this job description?
  • What should we know about you that is not on your resume? (A hobby, a skill, a passion, a travel experience, or maybe a life challenge that you have faced.)
  • What is your favorite motto or slogan to live by

2. Your Resume
3. Send to [email protected] and with the subject line "Digital Marketing Strategist"

Note: All application steps are required to be considered for the position.

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